Doing consumer surveys can provide multiple benefits, so businessmen spend billions of dollars in market research and consumer surveys to make the right decisions regarding their business. These surveys help the businessmen know about consumer behaviours, likings and dislikes, and needs and preferences. These surveys also help the business community learn which particular thing they should do to enhance their sales by attracting more customers. However, the problem they face in surveys is that sometimes they get the services of unreliable companies. Those companies do the surveys, but they miss the key factors that play an essential role in findings....